Posted by: kris10ly | February 11, 2010

Social Media: The GOOD, The BAD And The UGLY

What type of person are you? When someone asks you, “Okay, I have good news and bad news. Which do you want first?” Me? I prefer to hear the negative first and then proceed with the positive. This way you can always end on a good note.

This post focuses specifically on the pros and cons of social media for job seekers. And since I’m leading this hot topic, let’s start off with the different ways social media can potentially destroy you…

What’s one word that comes to mind? (Hint: #1 social networking site). Piece of cake, right? Your answer should be: Facebook. Take a minute to reflect… What type of image does your profile portray of you? Would a stranger see it as good or bad (i.e.- potential employer)?

“According to research conducted by CareerBuilder, social networking poses a serious threat to job seekers who have posted inappropriate information about themselves.” (Baseline)

Do any of your social networks pose a serious threat to your image as a future employee? To be on the safe side, if you have any doubt in your mind–get rid of it! Here’s my advice… ask more than one person (those you respect) to look over your profiles and have them give you their honest opinion.

According to Dan Schawbel, author of Me 2.0: Build a Powerful Brand to Achieve Career Success and owner of the award winning Personal Branding Blog, our economic state and advances in technology have forever changed the traditional approaches to job searching (Mashable: The Social Media Guide).

What has changed:

– Fewer jobs available

– More competition

– Technology… interactive social media, WebCam, etc.

FACTS: (Mashable)

– Job losses in 2008 = 1.2 million

– Current unemployment = 6.5 %

– Largest companies let go as much as 10 % of their workforce

1.5 million college graduates this year

– Job growth rate is at a six year low = 1.3 %

One in five hiring managers conduct background checks using social networks

Now that I have provided you with some of the potential downfalls of social media along with various interesting facts, let’s move to the benefits. I found a great list of pro’s from Social Media U360. Here’s what they had to offer:

  • It’s where society is headed (according to Forrester Research, 80% of young adults use social networks).
  • Popular medium (over 500,000 new members on social networks each day, says comScore)
  • Lends easily to mass communication
  • Global
  • Accessible from anywhere (that is, anywhere you can get on the internet)
  • Open to anyone
  • Fosters community
  • Build relationships

To sum it up, there is a good and a bad side to everything. This is why it is so important for you to educate yourself about social media. Be aware of what you post on Facebook, MySpace, Twitter, etc. as well as what others may post of you. Employers are going to judge you by what you choose to display on your sites. Your future could depend on social media. I highly recommend taking this time to revise your social networking sites. There is no time like the present, especially if your future depends on it. Good luck!



    1. First of all, your statistics on the job market is terrifying!! With the amount of students graduating college this year, it is going to be extremely competitive to find a job. Not only are college graduates competing with each other, they are also competing with those who have lost their job due to the economy. To me, that’s intimidating! It’s so important to make sure you cross your t’s and dot your i’s when preparing for a job interview! It would be a shame to lose out on a job opportunity because of inappropriate information on a social media site.

    2. […] commented on Kristen Kelley’s blog about social media: the good, the bad, the […]

    3. Love Love Love the images that go with this blog. It was a good idea of you to start off this post with the negative things about social media sites, then warm up to the good things. People need to know that they need to be careful about what they post on their pages. Employers only want the best of the best working for their company. Stressing that a profile filled with drunk pictures and partying can definitely hinder your chances at a position. Did I mention I love the images. I like how you inserted some fact/statistics and then went on to discuss the good in social media sites. Social media sites do in fact build relationships, make it easier to communicate, are global, and can be accessed easy and those are some of the reasons I enjoy them.

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